2. ethos

Free Associates is centred around the notion of Free Thought. Removing the influence of social media and algorithms in an attempt to achieve true independent thought to help bring progressive ideas and concepts to our exclusive selection of ambitious clients.

1. free association

"The importance of free association is that the patients spoke for themselves, rather than repeating the ideas of the analyst; they work through their own material, rather than parroting another's suggestions"
- Sigmund Freud

3. disciplines

Based in London, Free Assoc. is an office of design professionals focused on expressing unique thoughts, ideas & visions through any visual discipline; including but not limited to: branding & identity / creative direction / packaging / editorial / garments, prints & textiles / art direction.